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Digital Marketing In 2018

The focus in 2018 is mobile marketing. Google reports that many companies are missing opportunities because of poor mobile website performance.

Marketing Foundation

#1 Make sure your business has a minimum of one organic result displayed on the first page of Google search results .... when searching on a word or phrase that is related to your product. That organic result demonstrates you have synced content marketing on your responsive web page with the Google Structured Data Tool.

#2 Who and where is your target audience? Publish your web pages using a local marketing focus or national marketing focus.


Marketing Enhancements You Can Afford

#3 Install a free SSL certificate on your site. This certificate modifies your site from "http" to "https". In 2016 Google began giving secure sites, websites using https, a search ranking boost. Check out CloudFlare.com to receive a free SSL certificate.

What videos will you publish in 2018 to market your services?

"The average user spends 88% more time on a website with video." (Mist Media)

Did you know YouTube will pay you when people watch your videos? It's all about monetizing your video channel.

2018 Five Digital Marketing Trends

"53% of mobile site visits are abandoned if pages take longer than three seconds to load."
~ Think with Google

>>> Click here to test your site speed. <<<

The average loading time is 22 seconds, according to Page Speed

Search Engine Marketing Fact
YouTube has over a billion users, almost one-third of total internet users. (virtuets.com)

Content Sharing Fact
92% of mobile video viewers share those videos with others. (virtuets.com)

Call To Action Strategy
Video on a landing page can increase conversions by 80% or more. (slideshare.net)

Search Engine Rankings Fact
According to Forrester Research it is 50x easier to achieve a page 1 organic ranking on Google with a video. (virtuets.com)

Google Mobile Search Tool

This is a search tool that only displays mobile websites in search results.

Depending on your mobile device, browse the Android or Apple store for "google mobile search" to find this fairly new Google tool.

Once it is easily installed, start searching to locate your business. Are you easy to find? You will get immediate feedback on how visible you are to mobile users looking for your products and/or services.

The image below is what you will see in the Apple store for this app.

Tuning Your Digital Intelligence

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The above image shows the Google Mobile Search Tool, once it is installed on your mobile device. Notice it has a microphone. More and more people are using voice activated search requests by speaking into their phone. These search results also differ from searches completed on a desktop/laptop. This tool is not the same as the Chrome browser, it's separate software,

Tuning Your Digital Intelligence

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