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Digital Marketing: The Necessary Foundation & Two Proven Marketing Methods in 2018

Being successful with your digital marketing relies on your understanding the necessary components of a online marketing strategy.

According to the Stanford Persuasive Technology Lab, almost half of the online consumers they interviewed stated a website’s design is the number one criterion for discerning the credibility of the company.

In other words, the foundation of your online success is based on a professional web site. Your website design instantly creates a good reputation of your business, or a bad reputation for your business - there is no gray area in this fact.

Distributing Your Business Information

According to current online marketing reporting, there are two proven online marketing methods.

Marketing Method #1

The most popular content viewing strategy for years has been online videos or video marketing.

"One minute of video is worth 1.8 million words."
Source: Forrester Research

Today, YouTube.com is the second largest search engine - aka marketing channel - in the world. MerchDope.com says almost five billion videos are watched every day on that channel.

With smart phones making a video has become easier and easier. To place your videos above the herd, you must SEO (search engine optimize) your YouTube channel, and you must SEO your video content.

"Blog posts incorporating video attract three times as many inbound links as blog posts without video."
Source: moz.com

But, to get started, if you are on a low budget or zero budget, then here is an is an idea. Use your cell phone to capture a few of your clients talking about your products .... better show have your video sho them using your product. It is easy to upload your video to a YouTube account.

All you need is a valid gmail address to login at YouTube and setup your channel or upload your videos.


Marketing Method #2

Everyone knows that the google search engine is the place to put your business. The first goal of online marketing is always to produce organic listings on the first page of search results (FPSR). That is the gold Standard for every content marketing strategy.

However, a new search option revolution is making an appearance - voice search.

A Cisco study completed in 2017 says that voice search will exceed the "traditional search" in 2021.

The time to get your site compliant with voice search is today. The significant difference between voice search, and search completed by typing into a search field, is that the voice search algorithms are able to interpret additional syntax.

Tuning Your Digital Intelligence

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What that means to a business doing online marketing is, in order to achieve organic results on FPSR you need some serious content explaining, demonstrating, and validating your key marketing ideas around the features and benefits of your products/services.
Steu Mann

This can be accomplished over time, not over night, by authentication of your website (in the eyes of Google). There are man steps to accomplish authentication. Here are two easy steps: 1) include publishing several web pages containing 1,500 words or more, and 2) publish multiple videos linked back to your site/blog using phrases relevant to your content.

Online Shopper Research

"Channels where consumers saw the product before purchasing: 30% online store, 15% online ad, 15% online review."
~ KPMG 2017

Tuning Your Digital Intelligence

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